Co-founder, Director of Sales at Mithi Ashok is working on both, the channel program and the direct-to-customer sales at Mithi. Instrumental in building partnerships with large system integrators and ISPs such as HCL, Wipro, CMC, Hitachi, etc. Ashok still loves selling directly to customers. Ashok's superpower is in building relationships with customers and partners, understanding their needs, challenges, and pain points, and explaining the solution via simple, relatable terms.